Welcome to
My Portfolio

MD Ashraful Goni (PhD)

Researcher. Innovator. Educator

Who is Ashraf?

Dr. Goni is a media scholar and educator
specializing in artificial intelligence, journalism, and
organizational communication. He earned his
Ph.D. in Media & Communication from Texas Tech
University. His research on AI adoption in ethnic
media, including the development of Bangla AI,
has received prestigious grants and awards. His
excellence in teaching has also been recognized
with multiple honors.

• Ph.D. in Media & Communication
  (July 2025) – Texas Tech University,
  with a graduate certificate in
  Business Analytics.

• M.S.S. in Social Science (2016) –
  University of Dhaka, Bangladesh.

• B.S.S. in Social Science (2015) –
  University of Dhaka, Bangladesh​.

• Research Assistant (2023–2025) – Innovation
  Diffusion Lab, Texas Tech University.

• Graduate Instructor/Research Assistant (2023)
  – College of Media & Communication, Texas
  Tech University.

• Research Assistant (2021–2022) – College of
  Media & Communication, Texas Tech
  University.

• Assistant Professor (On Leave, 2021–Present) –
  Department of Mass Communication &
  Journalism, Bangladesh University of
  Professionals.

• Lecturer (2017–2021) – Department of Mass
  Communication & Journalism, Bangladesh
  University of Professionals​.

Academic Work Experience

My AI Projects

Bangla AI GPT

KnowCOVID-19

Bangla AI

My Publication

Google Scholar Link

My teaching

Evidence of
Teaching
Effectiveness

Brief Creative
activity Statement

Teaching Profile in
BUP

Professional Experience

From November to December 2023, I worked as a
consultant on Google’s Responsible AI project in
Indic languages (Project Niti), focusing on the
ethical and practical implications of AI deployment
in multilingual communities. My role involved
analyzing language models’ biases, evaluating their
effectiveness in Indic languages, and providing
insights to enhance AI fairness and accessibility.

In 2017, I worked as a Business Reporter at Daily
Samakal, where I covered financial trends,
corporate developments, and economic policies
in Bangladesh. Earlier, in 2014, I was a Feature
Writer for New Age Youth, focusing on social
issues, youth activism, and cultural narratives to
engage and inform young audiences.

In Media

Lets make AI for
everyone